Successful B2B social media marketing relies on using the right platforms. Unlike with consumer goods, you’re not targeting the general population. This means you need to strategically choose B2B social media platforms with an engaged B2B community.
Moreover, each social media platform offers unique features to engage B2B audiences throughout their path to purchase. Think of engaging YouTube videos for a detailed demo of how a product works or LinkedIn documents to share your product deck. So the right platforms can help you maximize your reach, engage the right people, and drive conversions.
This post walks you through the process of selecting the best social media platforms for B2B companies. We also share our recommendations for leading B2B-focused social platforms to start with.
