Echo Privilege Club
Echo is a luxury membership club built around nature. The site had to reflect that duality: premium but grounded. Calm but clear. Every detail, from color to motion, was crafted to mirror the brand’s “True by Nature” ethos.
Soft ocean tones in teal, sand, and subtle green create a feeling of ease. Elegant typography and open space add a premium feel without losing warmth. The goal was to make discovery effortless.
The layout moves with intention. Core sections like Exclusive Benefits, Tailor-Made Experiences, and Sustainable Commitments are arranged in intuitive blocks. Members progress through tiers named Silver Sea, Golden Earth, Platinum Breeze, and Diamond Sky, each evoking a new level of reward and exclusivity.
Sustainability is built into the experience with coral reef preservation, mangrove restoration, turtle breeding programs, and desalination initiatives all part of the journey. Tier badges, signup buttons, and micro-interactions are refined but functional, guiding members toward action without pressure.
On mobile, it stays just as effortless with seamless grids, adaptive visuals, and a scroll-to-tap flow that feels softly luxurious and naturally intuitive.
