Litta
Litta
Rubbish Removal
This is a concept identity for LITTA’s on-demand waste removal service. The aim was to create a brand that feels modern, responsible, and easy to trust.
The wordmark pairs a confident serif with a clean sans for utility text. A deep green anchors the palette, supported by cream neutrals and aqua accents, with a single vivid highlight for calls to action.
Grid-driven layouts, smart spacing, and high-contrast pairings keep everything clear at a glance. The system scales seamlessly from stationery and uniforms to signage and vehicles.
Applications include ID badges, mugs, and digital headers, all built from the same core components. Iconography and graphic details add function without clutter.
The result: a flexible identity that communicates speed, care, and sustainability. Clean design, cleaner world.
